Kayfa ta is a publishing initiative that uses the popular form of how-to manuals (how=kayfa, to=ta) to respond to some of today’s perceived needs; be they the development of skills, tools, thoughts, or sensibilities. These books situate themselves in the space between the technical and the reflective, the everyday and the speculative, the instructional and the intuitive, the factual and the fictional. Kayfa ta was founded in 2012 by Maha Maamoun and Ala Younis.